Showing posts with label audio visual. Show all posts
Showing posts with label audio visual. Show all posts
Saturday
Sunday
Survey Results
I created a survey to find out about general expectations in club nights and about interactivity relating to my research question. The survey can be found here. From the responses I've had so far all have been between the ages of 18 and 22, the majority have been male and go to nightclubs more than once a month. Most use social networks to find out about events. Most stated that they don't notice night club visuals. Most also said that they didn't know what QR codes were and wouldn't be confident in using them to access content, however this could have been an error on my part as some people may not have known what they were by name. 53% said they don't see interactivity as a big part of a night out experience, however, 76% would like to see a form of interactivity between audience and DJ, people who specified said that they'd like to have an input on the music played. 92% said they would be encouraged to go to a venue if held a performance as well as a club night event.
Tuesday
Apparati Effimeri, 3d Mapping
This isn't an interactive 3d installation, however the final example shown I feel could be very effective used in a club environment, if a live artist drew the surroundings to highlight as the music played, then the surroundings moved and react to sound.
via.
Sunday
Coldplay Wristband audience interaction
Recently Coldplay have been using wristbands which are controlled through radio signals as part of their show at arena gigs, shown below in use at Wembley during the X Factor final and in the video, an audience member at the Glasgow concert demonstrates how the audience experience is enhanced by the bands which create a sense of togetherness and interaction with the show.
An interesting and novel way of creating participation and a communal feel for audience members. This technology could be pushed further to react with all notes and beats automatically, or through tracking of position and different colours implanted within the lights could be used to display images when filmed from above.
Monday
Jamie XX x Quayola
Jamie XX (of The xx fame) teamed up with Quayola—as part of RizLab‘s series of collaborative projects—to road test the latter’s Partitura sound visualisation software, which he built in collaboration with Abstract Birds.
What ensued was a perfect melding of sound and vision. Jamie XX’s laid
back pulsating beats gave life to Quayola’s highly rendered graphics,
which flowed and formed on 17 meter HD screens, immersing the captivated
crowds in their glowing fluctuations. The intricate forms that played
out across the canvasses danced and splintered, breaking and reforming
in flickering structures, turning music into a visual entity.
Someone remarked that it was the best screensaver they’d ever seen, but it was much more than that—a real-time music visualisation tool with 500 different visual parameters that uses algorithms to generate a beautiful palette of colors inspired by artists like Kandinsky and Paul Klee. Impressively, the unfolding graphics are not pre-sequenced, so it becomes an exploratory piece and is addictive to watch. It’s so smooth you forget that it’s actually responsive, as it takes on a life of its own, coming alive in bursts of color and assorted shapes.
(original article)
Someone remarked that it was the best screensaver they’d ever seen, but it was much more than that—a real-time music visualisation tool with 500 different visual parameters that uses algorithms to generate a beautiful palette of colors inspired by artists like Kandinsky and Paul Klee. Impressively, the unfolding graphics are not pre-sequenced, so it becomes an exploratory piece and is addictive to watch. It’s so smooth you forget that it’s actually responsive, as it takes on a life of its own, coming alive in bursts of color and assorted shapes.
(original article)
Tuesday
Research Project
I'm really struggling to word my question, I know what I want to get across and what I want to create but I can't find a way to sum this up...
How can visual imagery for performance effect audience mood through projection and lighting?
Synaesthesia has been explored throughout history, Plato, Pythagoras and Aristotle all explored the relations between music and colour. This research project intends to look at how colour and music are linked and how these links can be used to create projections for performance. How do audiences react when unexpected effects are used? Does it make the music and atmosphere more intense or does it cause confusion? As an example, Beyoncé’s performance at the Billboard awards in May 2011 which was designed by New York creative consultant Kenzo Digital. The performance received rave reviews partially due to the visuals created by Kenzo Digital, in which a variety of novel animations created an interactive with the choreography on stage. Animation, colour and lighting were used to draw the audience’s attention to different parts of the stage, then distracting them with special effects – adding to the performance on stage. The performance pushed traditional lighting effects and brought forward new ideas for set production and how projections can be used. Traditionally stages use lighting set ups which highlight or dim, and project colour, drawing the focus to a certain area of the stage, however with digital projections a new realm of colour and imagery can be used to manipulate the size of the area and change the performance completely.
In 1994, Patricia Valdez from the University of California’s department of Psychology lead an experiment in to the effects of colour by shade, hue and brightness which based on a scale of pleasure, arousal and dominance. The study, which is found in the Journal of Experimental Psychology, confirmed emotions which were felt when subjects were shown colours, proving that colour has a definite impact on mood and atmosphere. Mentioned within the notes of the experiment is another experiment carried out by Alexander Schauss in 1979 at the Naval correctional institute in Washington State, in which compounds were painted a pale pink shade, titled Baker-Miller pink, which had an extreme calming effect on inmates. The Navy’s report on the experiment states that "Since the initiation of this procedure on 1 March 1979, there have been no incidents of erratic or hostile behaviour during the initial phase of confinement". This confirms how colour can change mood and atmosphere.
This research paper intends to find how colour, light and imagery can be matched to music to change how the audience reacts and feels as a result of the audio visual projections. The research will be carried out on a small scale with the intention that the results will easily translate to other more elaborate or technically challenging locations. Results will be collected through a series of focus groups of between 1 and 10 people, who will be asked to respond to a series of artefacts designed to provoke a reaction either through shocking imagery, colour or lighting. By shocking it is not necessarily implied that the subjects will be gross or sexual but rather unexpected. The aim of the study will be to show how individuals perceive imagery along with music and how the results could be translated into different medias such as television or live performance in a club or larger venue, taking inspiration from light shows and projections and current technologies readily available in clubs and concert venues.
How can visual imagery for performance effect audience mood through projection and lighting?
Synaesthesia has been explored throughout history, Plato, Pythagoras and Aristotle all explored the relations between music and colour. This research project intends to look at how colour and music are linked and how these links can be used to create projections for performance. How do audiences react when unexpected effects are used? Does it make the music and atmosphere more intense or does it cause confusion? As an example, Beyoncé’s performance at the Billboard awards in May 2011 which was designed by New York creative consultant Kenzo Digital. The performance received rave reviews partially due to the visuals created by Kenzo Digital, in which a variety of novel animations created an interactive with the choreography on stage. Animation, colour and lighting were used to draw the audience’s attention to different parts of the stage, then distracting them with special effects – adding to the performance on stage. The performance pushed traditional lighting effects and brought forward new ideas for set production and how projections can be used. Traditionally stages use lighting set ups which highlight or dim, and project colour, drawing the focus to a certain area of the stage, however with digital projections a new realm of colour and imagery can be used to manipulate the size of the area and change the performance completely.
In 1994, Patricia Valdez from the University of California’s department of Psychology lead an experiment in to the effects of colour by shade, hue and brightness which based on a scale of pleasure, arousal and dominance. The study, which is found in the Journal of Experimental Psychology, confirmed emotions which were felt when subjects were shown colours, proving that colour has a definite impact on mood and atmosphere. Mentioned within the notes of the experiment is another experiment carried out by Alexander Schauss in 1979 at the Naval correctional institute in Washington State, in which compounds were painted a pale pink shade, titled Baker-Miller pink, which had an extreme calming effect on inmates. The Navy’s report on the experiment states that "Since the initiation of this procedure on 1 March 1979, there have been no incidents of erratic or hostile behaviour during the initial phase of confinement". This confirms how colour can change mood and atmosphere.
This research paper intends to find how colour, light and imagery can be matched to music to change how the audience reacts and feels as a result of the audio visual projections. The research will be carried out on a small scale with the intention that the results will easily translate to other more elaborate or technically challenging locations. Results will be collected through a series of focus groups of between 1 and 10 people, who will be asked to respond to a series of artefacts designed to provoke a reaction either through shocking imagery, colour or lighting. By shocking it is not necessarily implied that the subjects will be gross or sexual but rather unexpected. The aim of the study will be to show how individuals perceive imagery along with music and how the results could be translated into different medias such as television or live performance in a club or larger venue, taking inspiration from light shows and projections and current technologies readily available in clubs and concert venues.
Wednesday
Research project
I've been reading more to get more depth on my research topic cause I'm really struggling to find a question. I looked into how colours make you feel by reading a journal about an experiment tested on university students which has given me some inspiration. I also looked at the Technoetic journals following on from Simon's lecture on the research project. I found some really interesting articles regarding projects which experiment with perception and interaction and I'm going to read more into those tomorrow. I really want to create some visuals for my project which can be used in club environments, looking at people currently doing this like Kenzo Digital and Ali Demirel, amongst others.
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