Jamie XX (of The xx fame) teamed up with Quayola—as part of RizLab‘s series of collaborative projects—to road test the latter’s Partitura sound visualisation software, which he built in collaboration with Abstract Birds.
What ensued was a perfect melding of sound and vision. Jamie XX’s laid
back pulsating beats gave life to Quayola’s highly rendered graphics,
which flowed and formed on 17 meter HD screens, immersing the captivated
crowds in their glowing fluctuations. The intricate forms that played
out across the canvasses danced and splintered, breaking and reforming
in flickering structures, turning music into a visual entity.
Someone remarked that it was the best screensaver they’d ever seen,
but it was much more than that—a real-time music visualisation tool with
500 different visual parameters that uses algorithms to generate a
beautiful palette of colors inspired by artists like Kandinsky and Paul
Klee. Impressively, the unfolding graphics are not pre-sequenced, so it
becomes an exploratory piece and is addictive to watch. It’s so smooth
you forget that it’s actually responsive, as it takes on a life of its
own, coming alive in bursts of color and assorted shapes.
(original article)
Monday
Thursday
Charlie XCX - Nuclear Seasons
I love the effects used in this video - really inspiring and easily transferrable to my projects.
Directed by Ryan Andrews
Directed by Ryan Andrews
Tuesday
Research Project
I'm really struggling to word my question, I know what I want to get across and what I want to create but I can't find a way to sum this up...
How can visual imagery for performance effect audience mood through projection and lighting?
Synaesthesia has been explored throughout history, Plato, Pythagoras and Aristotle all explored the relations between music and colour. This research project intends to look at how colour and music are linked and how these links can be used to create projections for performance. How do audiences react when unexpected effects are used? Does it make the music and atmosphere more intense or does it cause confusion? As an example, Beyoncé’s performance at the Billboard awards in May 2011 which was designed by New York creative consultant Kenzo Digital. The performance received rave reviews partially due to the visuals created by Kenzo Digital, in which a variety of novel animations created an interactive with the choreography on stage. Animation, colour and lighting were used to draw the audience’s attention to different parts of the stage, then distracting them with special effects – adding to the performance on stage. The performance pushed traditional lighting effects and brought forward new ideas for set production and how projections can be used. Traditionally stages use lighting set ups which highlight or dim, and project colour, drawing the focus to a certain area of the stage, however with digital projections a new realm of colour and imagery can be used to manipulate the size of the area and change the performance completely.
In 1994, Patricia Valdez from the University of California’s department of Psychology lead an experiment in to the effects of colour by shade, hue and brightness which based on a scale of pleasure, arousal and dominance. The study, which is found in the Journal of Experimental Psychology, confirmed emotions which were felt when subjects were shown colours, proving that colour has a definite impact on mood and atmosphere. Mentioned within the notes of the experiment is another experiment carried out by Alexander Schauss in 1979 at the Naval correctional institute in Washington State, in which compounds were painted a pale pink shade, titled Baker-Miller pink, which had an extreme calming effect on inmates. The Navy’s report on the experiment states that "Since the initiation of this procedure on 1 March 1979, there have been no incidents of erratic or hostile behaviour during the initial phase of confinement". This confirms how colour can change mood and atmosphere.
This research paper intends to find how colour, light and imagery can be matched to music to change how the audience reacts and feels as a result of the audio visual projections. The research will be carried out on a small scale with the intention that the results will easily translate to other more elaborate or technically challenging locations. Results will be collected through a series of focus groups of between 1 and 10 people, who will be asked to respond to a series of artefacts designed to provoke a reaction either through shocking imagery, colour or lighting. By shocking it is not necessarily implied that the subjects will be gross or sexual but rather unexpected. The aim of the study will be to show how individuals perceive imagery along with music and how the results could be translated into different medias such as television or live performance in a club or larger venue, taking inspiration from light shows and projections and current technologies readily available in clubs and concert venues.
How can visual imagery for performance effect audience mood through projection and lighting?
Synaesthesia has been explored throughout history, Plato, Pythagoras and Aristotle all explored the relations between music and colour. This research project intends to look at how colour and music are linked and how these links can be used to create projections for performance. How do audiences react when unexpected effects are used? Does it make the music and atmosphere more intense or does it cause confusion? As an example, Beyoncé’s performance at the Billboard awards in May 2011 which was designed by New York creative consultant Kenzo Digital. The performance received rave reviews partially due to the visuals created by Kenzo Digital, in which a variety of novel animations created an interactive with the choreography on stage. Animation, colour and lighting were used to draw the audience’s attention to different parts of the stage, then distracting them with special effects – adding to the performance on stage. The performance pushed traditional lighting effects and brought forward new ideas for set production and how projections can be used. Traditionally stages use lighting set ups which highlight or dim, and project colour, drawing the focus to a certain area of the stage, however with digital projections a new realm of colour and imagery can be used to manipulate the size of the area and change the performance completely.
In 1994, Patricia Valdez from the University of California’s department of Psychology lead an experiment in to the effects of colour by shade, hue and brightness which based on a scale of pleasure, arousal and dominance. The study, which is found in the Journal of Experimental Psychology, confirmed emotions which were felt when subjects were shown colours, proving that colour has a definite impact on mood and atmosphere. Mentioned within the notes of the experiment is another experiment carried out by Alexander Schauss in 1979 at the Naval correctional institute in Washington State, in which compounds were painted a pale pink shade, titled Baker-Miller pink, which had an extreme calming effect on inmates. The Navy’s report on the experiment states that "Since the initiation of this procedure on 1 March 1979, there have been no incidents of erratic or hostile behaviour during the initial phase of confinement". This confirms how colour can change mood and atmosphere.
This research paper intends to find how colour, light and imagery can be matched to music to change how the audience reacts and feels as a result of the audio visual projections. The research will be carried out on a small scale with the intention that the results will easily translate to other more elaborate or technically challenging locations. Results will be collected through a series of focus groups of between 1 and 10 people, who will be asked to respond to a series of artefacts designed to provoke a reaction either through shocking imagery, colour or lighting. By shocking it is not necessarily implied that the subjects will be gross or sexual but rather unexpected. The aim of the study will be to show how individuals perceive imagery along with music and how the results could be translated into different medias such as television or live performance in a club or larger venue, taking inspiration from light shows and projections and current technologies readily available in clubs and concert venues.
Title page for client proposal
Not necessarily the final version of my proposal front page, but since it was mentioned today in the lecture I thought I'd start to draft some ideas, I want a simplistic yet modern feel to my work and I want this to come across from the initial proposal.
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