Essay initial thoughts

I started thinking about the essay the other day, and since I'm kind of wrapping up animation at the moment I'm going to start with that and ignore flash for now. The other week in tutorial Andy mentioned how different companies use different design processes for example Sony is less adventurous than say Pixar, who create more  films such as Ratatouille, and concentrate on creating a new, interesting stories as well as creative ways to animate. Where Sony takes stories which are successful, like in the case of Cloudy with a chance of meatballs, that story is successful in America, so the company can afford to throw money at it knowing they will make a large return. Sony are also planning to release an animated feature film of The Smurfs which again backs this.

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