More 4 Rebrand

More 4 has recently had a rebrand by design company ManVsMachine. I like the interpretation of the handmade aesthetic, instead of the hand drawn style which was in fashion a few years ago, creating a logo which can be built and can function in a real environment adds another dimension to the design, allowing it to be more flexible.

 I think the branding carries through exceptionally well into the idents and can imagine these being used in a real setting immeadietly. The branding chosen flows on really well from the original More4 branding with the use of shapes to form the logo but feels more accessible.

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