Invisible Mercedes

In this clever publicity stunt, Mercedes wanted to emphasize that its F-Cell vehicle has no omissions, making it virtually invisible to the environment.


From the still on the video I laughed this off as a crappy publicity stunt, but the opening shots of the car placed in different environments I actually couldn't spot them at first. I don't see this technology going very far in it's current state although I have heard of it being used on smaller objects. With the LED system, surely the perspective is only really altered from a distance? Either way an interesting and fresh approach to advertising - making the product invisible!

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