Adidas - Unite All Originals

Adidas' new advert was created by SoMe, an artist I've been a huge fan of for years. His effortless animation style really struck my imagination before I knew what it really was. I remember coming home from school and seeing Kanye West's Good Life video on the music channels and just being inspired. I was mad into digital art at that age. Looking back on here I've realised I've previously wrote about SoMe, nice to know I'm consistent over the years, eh!? And also that I did teach myself to rotoscope after mentioning here that I wanted to learn, can I get a woohoo for self improvement?!
After researching the advert I discovered via digitalartsonline that there's an interactive element which can be found on Adidas' website here. The video can be controlled by human interaction, following a tutorial, you're invited to either say or type what you see, making the video react to your input. A brilliant idea from Adidas, the novelty value alone is a winner, but teamed with Run DMC, SoMe and A-Trak, anyone with an interest in sports or urban culture is going to be sucked in like fat kid in a water slide. Absolutely raging I don't have my Stan Smiths anymore - as in, I have no recollection of throwing them away, so they must be somewhere... but where!?
I'm a lover and a hater of how fashion recycles - it's always when I give up hope and get rid, that bygone era makes a come back. If Bench ever becomes fashionable again it will be a day of silence in my house. I had enough of the stuff to dress a small army and got rid of it in a de-chav wardrobe revamp a few years ago, so naturally it's bound to be the new 'it' streetwear brand any day now...

Research, Will Bryant

Will Bryant is an illustrator who is kind of along the same lines of So Me,

in other words = ♥

Go on his flickr here,

Cause I can't pick one thing I like the most haha

Research, SO ME music video

kid cudi - day 'n' nite

by elnino

The video for Kid Cudi's song, "day and night" it was directed by So Me, illustrator for Ed Banger records, who originates from France. His style is recognizable because of his use of simple, clean and often childlike illustrations. I think that the illustrations in the video shown here show his style off perfectly. He shows the effects of drugs which the songs talks about in a playful, yet sinister way. The type of animation he uses here is called rotoscoping and has recently become popular in music videos. It is done by taking some video footage then digitally sketching over each frame to create a seemless animation. I really like this style and would like to use it in my own work adapting it myself to create something different. It is an old technique and was used by Disney in works like Snow white and the seven dwarfs, although it was originally inveneted in 1915 by Max Fleishcher, an American animator. Originally it was used by making video footage of movement and then drawing over each frame on a cell to create lifelike movement, this was its main purpose, rather than simply tracing an image.
I did recreate the technique using the resources available on NOW, using photoshop, which I was able to do, however I couldn't save it so have nothing to show for it :(

Research, SO ME

So Me is a french illustrator, who is designer for record label, Ed Banger records, he's also created video's for Kanye West and Kid Cudi using rotoscoping. I really love this type of animation and I want to try to do it.. somehow, ha.

Found the leaflet below in the Jack Wills shop, in a similair style to SO ME, I like it :)